Friendly and relatable with entrepreneurial edge. We are focused on the whole person, not just their business. The xennial, millennial and genZ entrepreneur. Most of my clientele are currently new entrepreneurs, college / recent graduates. My workshops( EQ/ ACC) tend to be HS graduates going into college. The podcast crowd tends to be 25-35. How I got this mix of populations came down to my meetups. I don’t use business speak , but I stay away from slang. 

“The Knack Brand is a personal and professional development organization offering workshops, online courses , media and meetups for entrepreneurs. We breakdown complicated soft skill sets problems and solutions in modern ways.”